Almost two-thirds of consumers say they’ll stop using a brand if their experience is not personalized.
With customer data platform technology, marketers can finally deliver truly personalized content to their customers.
71 percent of consumers say they ‘definitely’ want greater data privacy and transparency from brands.
With new consumer expectations around data, marketers must shift from honoring opt-outs to embracing opt-ins to drive lifelong loyalty.
Companies expect their investment in digital customer engagement to almost double by 2025.
In order to scale and build a connected customer engagement strategy, marketing technology teams need solutions that can be customized as marketing needs evolve.
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BRAD WHITE
MARKETING TECHNOLOGY TEAM LEAD