Traditionally, marketers have focused on user acquisition and growth and have been willing to pay top dollar to attract new users and drive conversions. But, rising customer acquisition costs (CAC) on major ad platforms, privacy changes to how cookies can be used, and increased competition have pushed many businesses to adapt their strategies and find new ways to stretch marketing dollars further.
In this guide, we take a closer look at why owned channels — like push notifications, email, and SMS — are important and how they can help your business invest in customer loyalty and build better, more cost-effective customer experiences.
What’s inside the guide:
What owned channels are and why they’re important
How to reduce reliance on third-party data & get the most out of first-party data
How to build cross-channel customer experiences