The Ask Your Developer playbook

“We can’t wait to see what you build” is a phrase continually spoken at Twilio: wrapping up presentations, welcoming new hires, talking to customers, or mid-Zoom if so inspired. In a world where the rules of success are being rewritten, this mantra is meant not only for developers –– but for everyone in the company who must come together to redefine what it means to be a digital business. Companies must unlock the power of their developers, and use it to build a culture where everyone is empowered to transform and innovate.

This playbook distills the lessons from Jeff Lawson’s book “Ask Your Developer” to help you:

• Understand the value developers bring to your company

• Assess how your organization approaches transformation

• Define specific actions to empower developers within the context of your culture (including what other companies learned from their journeys)

• Bring together business and technology to better succeed in a digital economy